What Does Intercultural Management Deliver?

Intercultural projects don’t fail because of poor strategy – they fail because of misunderstandings. With clear cultural understanding, international collaboration becomes a strength, not a risk.

Clarity is Your Compass

Imagine you’re just steps from the summit of Kilimanjaro – but thick fog obscures your view and you’ve lost all contact with base camp.
Without orientation, every step becomes a risk.

The same applies to international business:
Without cultural clarity, the connection is lost – and leadership becomes uncertain.

How much do you invest in strategy – and how much in understanding the cultures where your strategy unfolds?

What Your Organisation Gains

Confident leadership in international settings

Clearer communication across global teams

Fewer conflicts – more trust

Targeted collaboration with clients and partners

Stronger team performance through cultural intelligence

What We Do – and How

We analyse your current situation, make cultural dynamics visible, and work with tools, workshops and programmes to drive sustainable change.

Our approach is based on the cultural dimensions model by Prof. Geert Hofstede, complemented by practical examples.

Example:
A major difference between Switzerland, Brazil and Ireland lies in the dimension of Power Distance – how much hierarchy is accepted and expected in each culture.

Why CultureNow

I haven’t just studied international experience – I’ve lived it.
For over 20 years, I’ve led, lived, failed and started over in four different countries and cultures.

What sets me apart:

  • Deep hands-on knowledge from my own life as an expat in four countries
  • Solid training in intercultural collaboration and organisational culture
  • Professional versatility: coaching, leadership, hospitality, events and education
  • Empathy and clarity – because I know what it really means when culture becomes the challenge

Cultural differences aren’t obstacles – they’re your opportunity.